Source: ferli @ 123RF

Halal industry and the idea of halal products and services are becoming increasingly popular in non-Islamic countries with a significant Muslim population, according to International industry experts.

For nearly a decade, Penang has been actively promoting the halal industry, leveraging its strategic location as a Muslim-friendly destination to position itself as a global leader in this sector. The state has successfully synergized between the tourism and halal industries, for a steady expansion of the latter. This success can be attributed to the tireless efforts of the Halal division of the Jabatan Hal Ehwal Agama Islam Pulau Pinang (JHEAIPP) and the Penang Halal International (PHI) agencies. These agencies have worked hard to raise awareness about the benefits of the Halal sector and attract more people to this thriving market. In addition, many agencies in Penang have provided assistance to local entrepreneurs looking to enter the lucrative Halal market.

Penang, with its diverse cultural heritage and renowned Halal industry, recently hosted the Penang International Halal Food & Heritage Festival (PIH2F). This festival brought together micro-SMEs, who make up the majority of Penang and Malaysia’s Halal sector, to showcase their unique products and delicious flavors to a global audience.

The Muslim travel market is rapidly expanding, and Penang has taken significant steps to attract Muslim tourists, such as launching a dedicated travel guide, increasing international flights, and establishing new flight routes from the Middle East. In response to this, the esteemed Ghee Hiang, Penang’s leading and oldest biscuit manufacturer, is proud to introduce its latest creation, Flaky Mung Bean Pastry with dates (Tau Sar Pneah Kurma).

TSP Kurma is a delightful fusion of two cultures, blending the beloved tradition of tau sar pneah with the rich flavours of Kurma, resulting in a tantalizing treat that is sure to delight the taste buds of Muslims and non-Muslims alike. This delectable delight is certified Halal, making it the perfect gift for the upcoming festive season of Raya or a tourism product.

Ghee Hiang’s commitment to delivering the highest quality products and dedication to the biscuit manufacturing industry has made it a household name. With the launch of TSP Kurma, Ghee Hiang once again proves its innovative spirit and unwavering commitment to providing unique, delicious, Halal-certified treats for all to enjoy contributing to the development of the Penang state into a Halal hub.